The effect of marketing and advertising on children, young people and vulnerable people: Quantitative research report

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Author(s): MacGregor, Andy ; Elliott, Claire ; Shields, Jessica

Publisher: ScotCen Social Research

Year Published: 2020

Date Added: April 17, 2020

Resource Type: Research report

This report explores gambling marketing and and its connection with gambling-related knowledge, attitudes, and behaviour among children, young people, and vulnerable populations. The researchers outline the methodology and results of a survey of 11-24-year olds (N=1091) in England, Scotland, and Wales. The research was conducted as part of a series of studies by ScotCen Social Research for GambleAware. The synthesized research report, including findings from the coinciding quantitive research, is linked below under "Related Resources".

Citation: MacGregor, A., Elliott, C., and Shields, J., (2020). The effect of marketing and advertising on children, young people and vulnerable people: Quantitative research report. Edinburgh, UK: ScotCen Social Research. Available from https://about.gambleaware.org/media/2161/the-effect-of-gambling-marketing-and-advertising_quants-report.pdf

Keywords: advertising ; children ; marketing ; young adults ; youth ; youth gambling

Topics: Children and Youth ; Gambling Exposure ; Information for Operators ; Priority Populations

Conceptual Framework Factors: Exposure - Marketing and Messaging ; Psychological - Lifespan Development ; Gambling Exposure

Geographic Coverage: United Kingdom, England ; United Kingdom, Scotland ; United Kingdom, Wales

Source: GambleAware

Source Type: Not-for-Profit

Related Resources:

Final synthesis report: The effect of gambling marketing and advertising on children, young people, and vulnerable adults

Study Funding:

This research was funded by GambleAware.