Social factors encompass both interactions among individuals and their collective co-existence. All spheres of human activity are shaped by interactions between social structure and individual agency. Social factors span interpersonal relationships at the 'micro' level of social relationships, and the environmental and cultural groups of factors at the 'macro' level of social structures and institutions. Social factors are important in shaping how commercial gambling is made available to individuals in different societies, and how individuals who develop difficulties with their gambling are viewed and treated by others. Social factors are also important in shaping attitudes and beliefs about different types of gambling, as well as about harmful gambling and the best ways to prevent or reduce harm.
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