A rapid evidence assessment of responsible gambling messaging preferences and effectiveness

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Author(s): Gaudett, Gray E. ; Pellizzari, Paul ; Wood, Richard T. A. ; Wohl, Michael J. A.

Journal: Journal of Gambling Studies

Year Published: 2025

Date Added: September 04, 2025

This article presents the results of a Rapid Evidence Assessment (REA) of research on responsible gambling (RG) messages. The article summarizes evidence on the preferred types of RG messages and how these messages should be delivered. The findings indicate the need for tailored RG messaging, such as based on people’s risk levels and preferences. It also highlights the use of dynamic delivery methods of RG messages over static messages.

Citation: Gaudett, G. E., Pellizzari, P., Wood, R. T. A., & Wohl, M. J. A. (2025). Evaluating the effectiveness of responsible gambling messages: A rapid evidence assessment. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-025-10395-x

Article DOI: https://doi.org/10.1007/s10899-025-10395-x

Keywords: communication ; messaging ; older adults ; safer gambling ; young adults

Topics: Older Adults ; Priority Populations

Conceptual Framework Factors: Exposure - Marketing and Messaging ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Social - Social Demographics ; Gambling Environment ; Psychological - Lifespan Development ; Gambling Exposure ; Social Factors ; Gambling Resources

Study Design: Other Review

Study Funding:

This study was funded through a Mitacs Business Strategy Internship.