Sports betting is popular among young people and is prominently advertised across various media platforms. The impact of frequent advertisements on gambling-related harm remains unclear. In this study, the researchers examined young people's recall of sports betting advertisements during the 2022 FIFA World Cup. The researchers found that young people recalled seeing sports betting advertisements on social media the most. Those at a higher risk for developing gambling problems recalled seeing more advertisements overall, especially those promoting riskier bets. Few young people recalled seeing advertisements for harm mitigation tools. These findings underscore the need for stricter regulations to reduce young people's exposure to gambling advertisements.
