Behavioural trial for consistent gambling messaging under the National Consumer Protection Framework

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Author(s): Rockloff, Matthew J. ; Newall, Philip W. S. ; Browne, Matthew ; Russell, Alex M. T. ; Visintin, Tess ; Hing, Nerilee ; Thorne, Hannah B.

Publisher: Gambling Research Australia

Year Published: 2021

Date Added: March 12, 2022

Resource Type: Research report

This report outlines a study on safer gambling messaging. The study examines the effectiveness of different types of messages. The study included a literature review, a focus group, and a randomized control trial. The literature review focused on messages in gambling and other public health areas. The review found that messages were generic and did not present meaningful information. The aims of the focus group were to:

Identify categories of messages
Understand concerns around safer gambling messages

Focus group participants preferred norm-based and positive-emotional messages. The randomized control study focused on assessing changes in behaviour from safer gambling messages. The study did not find a significant impact on amounts wagered and time spent gambling. The study found no differences in effectiveness of messages in promoting safer gambling. Recommendations from the study include:

Messages should focus on positive messaging
Messages should encourage gamblers to think about the amount spent on gambling
Messages should encourage self-reflection on gambling behaviours and money spent

Citation: Rockloff, M., Newall, P., Browne, M., Russell, A. M. T., Visintin, T., Hing, N., & Thorne, H. (2021). Behavioural trial for consistent gambling messaging under the National Consumer Protection Framework. Sydney, NSW: Gambling Research Australia. Available from: https://www.gamblingresearch.org.au/publications/new-behavioural-trial-consistent-gambling-messaging-under-national-consumer-protection-framework

Keywords: alcohol ; consumer protection ; gambling attitudes ; gambling behaviours ; gambling expenditures ; junk food ; messaging ; public health ; regulatory framework ; responsible gambling ; review ; safer gambling ; self reflection ; substance use

Topics: Comorbidities ; Gambling Cognitions ; Gambling Resources ; Information for Operators ; Information for Policy Makers ; Public Health ; Self Perceptions ; Substance Use

Conceptual Framework Factors: Environment - Culture of Social Responsibility ; Psychological - Comorbid Disorders ; Exposure - Marketing and Messaging ; Cultural - Socio-cultural Attitudes ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Environment - Public Policy ; Gambling Exposure ; Gambling Resources

Geographic Coverage: Australia

Source Type: Government

Study Funding:

This is study was funded by the Commonwealth, State and Territory Governments. It was published on their behalf by the NSW Department of Customer Service. The report has undergone independent peer review.