Various businesses use persuasive techniques to increase user engagement with their platforms. People who use different digital interfaces may be unaware of persuasive techniques and their effects. In this study, the researchers used online gambling websites as an example to examine whether explainable persuasion could be used to build resistance to persuasive techniques. The explanation persuasion used was a disclosure telling people that a persuasive technique (i.e., an online casino bonus offer) was being used. The researchers found that explainable persuasion can be used to increase people’s knowledge and awareness of persuasive interfaces and improve their resistance to such techniques.
