This study examined how casino employees who directly interact with customers (e.g., dealers, slot attendants, cashiers) engage with the GameSense safer gambling program. A total of 280 employees from the three casinos in Massachusetts, USA, completed an online survey. While most employees (96%) reported that they are aware of GameSense, just over half (59%) had visited a GameSense Information Center. Respondents who had visited a center were identified as having comprehensive interests, safer gambling interests, or focused interests. Two groups of respondents were identified based on their reasons for not visiting a center: those with safer gambling proficiency beliefs, and those with tempered safer gambling beliefs. Respondents who had visited a center and interacted with an Advisor were 1.62 times more likely to refer a customer to GameSense.
