Twitch is a popular site that broadcasts live video gaming content. This research examines the ongoing gamblification of Twitch through the use of extensions, which help streamers engage with viewers. The researchers found that 19 of 414 extensions met the social definition of gambling. However, most extensions had at least one component of the legal definition of gambling. Five main themes were found on how the extensions allowed viewers to engage in gambling-like activities. The first was allowing viewers to engage in gambling-like activities with social prizes and not money. The second was allowing viewers to predict winners and in-game events. In the third theme, all the legal components of gambling were present, but components were split or shared between the streamer and viewers. The fourth theme was raffle giveaways. The last theme was marketing practices of some extensions that would not be allowed in gambling advertisements.
