This research by the Australian Gambling Research Centre examined Australian adults' participation in gambling, attitudes towards wagering advertising, how exposure to advertising influences their behaviour and their views on potential policy responses. A survey of 1,765 people found that three in four (73%) adults gambled at least once in the past 12 months. Two in three people (69%) felt that wagering advertising is ‘too common’, and half (53%) thought that it normalizes gambling among children. Most Australians thought that governments should play the largest role in deciding how wagering is advertised (64%). Many Australians support total bans on wagering advertising across all platforms and types, including: all wagering advertising broadcast before 10:30 pm on radio, TV, live-stream and on-demand (53% support; 19% oppose); all social media advertising (47% support; 23% oppose); sponsorship of sports coverage (42% support; 26% oppose).