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How do audiovisual cues influence immersion during slot machine gambling?

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Author(s): Arshad, Fiza ; Ferrari, Mario A. ; Murch, W. Spencer ; Cherkasova, Mariya V. ; Limbrick-Oldfield, Eve H. ; Winstanley, Catharine A. ; Clark, Luke

Journal: Journal of Gambling Studies

Year Published: 2025

Date Added: July 31, 2025

Slot machines have features, like audiovisual cues, that can increase the risk of developing problem gambling. In this study, the researchers looked at how audiovisual cues during slot machine gambling influence “immersion”—a state of consciousness that involves a dissociation from the self and one’s surroundings, as well as an altered perception of time.

A total of 155 university students completed an in-person simulated multi-line slot machine task. They were placed into one of three conditions that differed on the intensity of audiovisual cues shown during wins: Minus, Intermediate, or Plus. They then filled out questionnaires assessing immersion and emotional state during the task, mental health symptoms, and ADHD symptoms.

Having more severe gambling issues was related to greater immersion during the slot machine task. Female participants in the Intermediate condition reported greater immersion than those in the other two conditions. No differences in immersion were found for men across the three conditions. Among participants in the Intermediate condition, those with higher mental health symptoms reported greater immersion.


Citation: Arshad, F., Ferrari, M. A., Murch, W. S., Cherkasova, M. V., Limbrick-Oldfield, E. H., Winstanley, C. A., & Clark, L. (2025). Effects of audiovisual cues on game immersion during simulated slot machine gambling. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-025-10397-9

Article DOI: https://doi.org/10.1007/s10899-025-10397-9

Keywords: dark flow ; game audio ; slot-machine gambling

Conceptual Framework Factors:   Gambling Types ; Types - Structural Characteristics

Study Design: Experimental: NRCT (non-randomized controlled trial)

Geographic Coverage: Canada, British Columbia

Study Population: University students living in British Columbia, Canada, who had normal or corrected vision and did not have high-risk levels of gambling (N = 155)

Sampling Procedure: University students from the University of British Columbia were recruited to participate in exchange for course credit.

Study Funding:

This study received funding from the Centre for Gambling Research at the University of British Columbia, the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Canadian Institutes for Health Research (CIHR).

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