Young people may see gambling content on social media platforms. Exposure to online gambling ideas could influence their views of gambling. This study tested how young people (ages 15–30) reacted to different gambling messages online.
Participants preferred gambling messages with facts over ones about personal experiences. They also preferred gambling messages that were popular with other social media users. Finally, most participants preferred anti-gambling over pro-gambling messages. However, participants who had positive gambling attitudes preferred pro-gambling messages.