Improving safer gambling messages for race and sports betting based on alcohol and tobacco research

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Author(s): Newall, Philip W. S. ; Rockloff, Matthew J. ; Hing, Nerilee ; Thorne, Hannah B. ; Russell, Alex M. T. ; Browne, Matthew ; Armstrong, Tess

Journal: Journal of Gambling Studies

Year Published: 2023

Date Added: May 11, 2023

Safer gambling messages are one public health strategy used to reduce gambling-related harm. There is not much research on safer gambling messaging for race and sports betting. This review summarizes research on gambling and other public health domains (alcohol and tobacco messaging). Based on their review, the authors discuss five potential areas for improving messages for race and sports betting: (1) teaching safer gambling practices; (2) correcting gambling misperceptions; (3) boosting conscious decision making; (4) norm-based messages; and (5) emotional messages. This review is useful for policy makers and researchers concerned with designing safer gambling messages for race and sports betting.

Citation: Newall, P. W. S., Rockloff, M., Hing, N., Thorne, H., Russell, A. M. T., Browne, M., & Armstrong, T. (2023). Designing improved safer gambling messages for race and sports betting: What can be learned from other gambling formats and the broader public health literature? Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-023-10203-4

Article DOI: https://doi.org/10.1007/s10899-023-10203-4

Keywords: horse racing ; messaging ; safer gambling ; sports betting

Topics: Game Types ; Information for Operators ; Sports Betting

Conceptual Framework Factors: Gambling Types ; Exposure - Marketing and Messaging ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Gambling Resources ; Resources - Interventions

Study Design: Other Review

Study Funding:

This study was funded by Gambling Research Australia.