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Interim evaluation of the TalkBanStop pilot

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Author(s): Stow, Christian ; Achtaridou, Elpida ; Wheeler, Joe ; Schneuwly, Sonja ; Soriano-Redondo, Irene ; Homonchuk, Olha

Publisher: Ipsos MORI

Year Published: 2021

Date Added: June 28, 2022

Resource Type: Evaluation

This report evaluates the TalkBanStop pilot. TalkBanStop is a collaborative campaign. It promotes combining practical tools with support options to help people at risk of gambling harms. It uses a layered, partnered approach to link a national helpline, GamStop, and GamBan. GamCare offers the helpline, GamStop is the national self-exclusion program, and GamBan is gambling software. It is part of the Gambling Commission's National Strategy to Reduce Gambling Harms. The pilot began in September 2020 and ended after one year. TalkBanStop begins with an individual contacting the National Gambling Helpline. They are then able to access a free GamBan licence and learn about self-exclusion from gambling. The purpose of the evaluation was to:

  • Examine the effectiveness of activities supporting the TalkBanStop pilot
  • Examine the extent of program outputs and assess effectiveness of the pilot

Evaluators used a mixed methods approach to explore the pilot program. Findings show that partners successfully raised awareness of the program. It has also been effective in reducing online gambling. Recommendations in the report include:

  • Input from individuals with lived experience should be included in discussions
  • Ongoing engagement with stakeholders could include workshops on how to include TalkBanStop into workplaces
  • Review training processes and resources available to call advisors
  • Signposting between partner websites can enhance visibility of the TalkBanStop program


Citation: Stow, C., Achtaridou, E., Wheeler, J., Schneuwly, S., Soriano-Redondo, I., & Homonchuk, O. (2021). Interim evaluation of the TalkBanStop pilot. London, UK: Ipsos MORI. Available from: https://d1ygf46rsya1tb.cloudfront.net/prod/uploads/2021/10/Final-Evaluation.pdf

Keywords: at-risk ; evaluation ; harm reduction ; lived experience ; NSevaluation ; NSevaluationSE ; outreach initiatives ; prevention ; safer gambling ; self-exclusion ; support services ; treatment provider training

Topics: Gambling Resources ; Information for Operators ; Information for Treatment Providers ; Prevention

Conceptual Framework Factors:   Environment - Responsible Gambling ; Resources - Risk Assessment ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Gambling Resources

Geographic Coverage: United Kingdom

Source: GamCare

Source Type: Not-for-Profit

Study Funding:

GamCare commissioned Ipsos MORI to conduct an independent evaluation of the TalkBanStop pilot.

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    • Evidence Centre
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    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
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    • National Strategy to Reduce Gambling Harms in Great Britain
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