This document summarizes The Odds Are: They Win campaign, an anti-gambling harms campaign in Greater Manchester, UK. The goal was to raise awareness among the public, organizations, and officials about the risks involved with gambling. The campaign aimed to move away from individual ownership (i.e., "responsible" gambling) messages, towards messages focused on gambling products themselves as the source of harm. This summary provides an overview of the campaign, photos of media placements, and results of outreach efforts.
