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Perceptions of and engagement with the GameSense responsible gambling program

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Author(s): Gaudett, Gray E. ; Tabri, Nassim ; Davis, Christopher G. ; Wohl, Michael J. A.

Journal: International Gambling Studies

Year Published: 2024

Date Added: February 26, 2025

This study looked at factors that influence engagement with a responsible gambling program called GameSense. The researchers surveyed 1,109 adults who regularly gambled. Most participants were aware of GameSense, and 17.6%. The researchers identified two classes of people who visited a GameSense Information Center: 'information seekers' and 'curiosity and swag inspired'. They identified three classes among those who had not visited a Center: 'invitation-responsive', 'self-assured non-believers', and 'self-assured'. People who engaged in more RG behaviours were less likely to engage with GameSense, possibly because they saw it as less relevant to themselves.


Citation: Gaudett, G. E., Tabri, N., Davis, C. G., & Wohl, M. J. A. (2024). Players’ perceptions of, and engagement with, the GameSense responsible gambling program in Massachusetts casinos. International Gambling Studies. Advance online publication. https://doi.org/10.1080/14459795.2024.2425432

Article DOI: https://doi.org/10.1080/14459795.2024.2425432

Keywords: casino gambling ; gambling ; GameSense ; positive play ; responsible gambling

Topics: Gambling Resources ; Information for Operators

Conceptual Framework Factors:   Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Environment - Low-Risk Limits ; Gambling Environment ; Gambling Resources

Study Design: Descriptive: Survey

Geographic Coverage: United States of America, Massachusetts

Study Population: A total of 1,109 adults who had enrolled in the rewards program at one of the three casinos in Massachusetts. All participants had visited the casino at least three times in the last three months and spent at least $100 according to their player account data. The sample included 371 males, 469 females, 4 other, and 265 preferred not to answer. Participants' age ranged from 21 to 93 years old, with a mean age of 54.2.

Sampling Procedure: Participants were emailed about the study if they were enrolled in one of the rewards program at one of the three casinos in Massachusetts. The email was sent through each casino’s rewards program listserv.

Study Funding:

This study was funded by the Massachusetts Gaming Commission.

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