This brief by gambling technology company Playtech outlines nine broad categories that can be used to assess product risk. Playtech has been active in research related to product risk for many years. The brief lists the pros and cons of the following nine categories of product risk assessment:
- Theory driven
- Player dialogue
- Treatment provider dialogue
- Forum review
- Grounded play
- Lab experiments
- Expert consensus
- A/B test in a live environment
- Historic play data analysis
Also listed are seven challenges for causal inference for product risk when analyzing historic gambling data.
