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Responsible gaming considerations for gambling advertising

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White Papers


Author(s): Vander Linden, Mark ; Banh, Long ; Flores-Pajot, Marie-Claire

Publisher: Massachusetts Gaming Commission

Year Published: 2022

Date Added: June 22, 2022

Resource Type: White paper

This white paper examines gambling advertising. It focuses on the impacts of advertising and regulations around gambling advertising. The paper includes the following sections:

  • Current Massachusetts regulations related to advertising and marketing
  • An overview of research findings
  • A review of select regulations in the U.S.
  • Recommendations for measures regulating gambling advertising

The aim of the paper is to provide information that will inform policies related to gambling advertising.


Citation: Vander Linden, M., Banh, L., & Flores-Pajot, M.-C. (2022). Responsible gaming considerations for gambling advertising. Boston, MA: Massachusetts Gaming Commission. Available from: https://massgaming.com/research/responsible-gaming-considerations-for-gambling-advertising/

Keywords: advertising ; gambling advertisements ; gambling policy ; gaming industry ; harm minimization ; marketing ; messaging ; regulation ; regulatory framework ; responsible gambling

Topics: Gambling Exposure ; Gambling Resources ; Information for Operators ; Information for Policy Makers ; Information for Treatment Providers ; Prevention

Conceptual Framework Factors:   Exposure - Marketing and Messaging ; Environment - Socio-Political Environment ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Environment - Public Policy ; Gambling Exposure

Geographic Coverage: United States of America ; United States of America, Massachusetts

Source Type: Government

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  • About Us
    • What We Do
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    • Board of Directors
    • Join Us
  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
    • Stakeholder Engagement
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    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
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    • National Strategy to Reduce Gambling Harms in Great Britain
    • Academic Forum for the Study of Gambling (AFSG)
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