This study compared social stigma about problem gambling among people with and without gambling problems. It also looked at how social stigma is related to self-stigma and how the two affect help-seeking. The researchers surveyed 704 Italian adults. People without problem gambling (whether they gambled or not) endorsed higher social stigma and had more negative attitudes towards gambling. Among people with problem gambling, social stigma was associated with self-stigma. People who reported higher self-stigma had more severe gambling problems and were less likely to seek help.