This article is a review of recent studies focusing on gambling advertising on social media. The article addresses this critical and rapidly evolving issue. Gambling advertising on social media poses significant challenges for regulators, policy makers, and public health professionals. Social media provides a low-cost and effective platform for gambling companies to reach wide audiences through entertaining and interactive content. This ease of access makes it difficult for regulators to monitor and control advertising practices effectively, especially given the subtle nature of marketing strategies involving influencers and user-generated content. This article provides valuable insights that can inform research and regulations.
