With the proliferation of artificial intelligence (AI), concerns have been raised over its use in controversial industries, such as gambling. The gambling industry lacks consistent guidelines on how AI should be used and how it affects people who gamble. This study explored AI ethics within the gambling context. The researchers conducted 33 in-depth interviews with service providers, industry consultants, operators, academics, regulators, and non-profits.
The interviews revealed three key themes: ‘exploiting the players’, ‘acknowledging biases and oversights’, and ‘reaching out for guidance’. Few respondents indicated that their organization currently has guidelines for AI in place. Based on the findings, the researchers developed “Gambling’s Ethical AI Paradox”. This theory addresses both the risks and benefits of AI. It highlights knowledge and collaboration, education, and regulations as crucial for addressing the risks of AI in gambling.
