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An evaluation of the “Markers of Harm” system to identify users’ risk for gambling harm

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View Abstract View Snapshot Back to Search Results

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Author(s): McAuliffe, William H. B. ; Louderback, Eric R. ; Edson, Timothy C. ; LaPlante, Debi A. ; Nelson, Sarah E.

Journal: Journal of Gambling Studies

Year Published: 2022

Date Added: May 27, 2022

Behavioural markers can be used in identifying an individual’s risk for gambling harm based on their recent gambling behaviour. In the United Kingdom, the Senet Group, a gambling regulatory body, worked with major gambling operators to develop an algorithm to assess these behavioural markers. The resulting nine markers were called “markers of harm.” These markers of harm are used to create an overall risk score for each user. Different interventions are triggered based on a user’s overall risk score. This study evaluated the Markers of Harm system using sports betting data. Also, the researchers examined whether the Markers of Harm were associated with demographics (gender, age) and with proxies of gambling-related harm (e.g., account closure). Two samples of sports bettors, collected ten years apart, were used. The findings show that most users never had high enough risk scores to trigger an intervention. Markers of harm were associated with elevated gambling involvement and proxies of gambling-related harm. Younger age and male gender did not have a higher average risk score.


Citation: McAuliffe, W. H. B., Louderback, E. R., Edson, T. C., LaPlante, D. A., & Nelson, S. E. (2022). Using “markers of harm” to track risky gambling in two cohorts of online sports bettors. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-021-10097-0

Article DOI: https://doi.org/10.1007/s10899-021-10097-0

Keywords: behavioural markers ; gambling ; gambling behaviours ; harms ; online gambling ; risk behaviours ; sports betting ; validity

Topics: Gambling Related Harms ; Online Gambling ; Sports Betting

Conceptual Framework Factors:   Gambling Types ; Exposure - Gambling Setting ; Types - Structural Characteristics ; Exposure - Accessibility ; Resources - Risk Assessment ; Gambling Resources

Study Design: Evaluation Design

Geographic Coverage: United Kingdom

Study Population: Users who registered for bwin in February 2005 and February 2015. Users had to have placed at least one sportsbook wager during the study period. Users who placed any non-sportsbook wagers during the study period were excluded from the study. Sports betting records were obtained from March 2005 through February 2007 for the first cohort (n = 33,248), and from March 2015 to February 2017 for the second cohort (n = 16,087).

Sampling Procedure: The researchers used two sets of sports betting data from bwin users who registered in February 2005 and February 2015. The main criteria for inclusion for both data sets was having placed at least one sportsbook wager during the study period. Users who placed any nonsportsbook wagers during the study period were excluded from the study.

Study Funding:

This study was supported primarily by a research contract between the Division on Addiction and GVC Holdings PLC.

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