The aim of this article was to evaluate a responsible gambling campaign in the UK, When the Fun Stops, Stop. The campaign was originally funded and delivered by the Senet Group, an organization formed by four major gambling companies. The researchers gathered materials related to the Senet Group and their responsible gambling campaign. They found that the Senet Group framed the problem of gambling-related harms as one that affects a small portion of people. The Senet group emphasized the individual’s responsibility in problematic gambling. The authors reviewed the Senet Group’s evaluation of the campaign and concluded that there is little evidence to support that the campaign is effective.
