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Betting on boys: Understanding gambling among adolescent boys

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Reports


Author(s): Robb, Michael B. ; Mann, Supreet

Publisher: Common Sense Media

Year Published: 2026

Date Added: September 10, 2026

Resource Type: Research report

This report looks at adolescent boys' exposure to gambling activities, and the influence of peers, family, and social media on gambling. The research involved a survey of 1,017 boys (aged 11 to 17), nationally representative of the United States population, in July 2025. The findings indicate that gambling has become a part of boys' family activities, social media feeds, games, and interactions with peers. Guidance is provided for parents, educators, industry, and policy makers. Recommendations for policy makers include strengthening of restrictions for age verification, advertising, and features in gaming products.

Key findings include:

  • An average of 36% of boys age 11 to 17 reported gambling in the past year.
  • The most common place boys encounter gambling-like systems is online gaming.
  • 34% of boys reporting gambling with family members.
  • Whether boys gambled and how extensively they engaged was strongly linked with influence from their peers.
  • 33% of boys who gambled at least monthly reported experiencing problems, compared to 19% of boys who gambled less frequently.


Citation: Robb, M. B. & Mann, S. (2026). Betting on boys: Understanding gambling among adolescent boys. Common Sense Media. Available from: https://www.commonsensemedia.org/sites/default/files/research/report/2026-betting-on-boys-report_final-for-web.pdf

Keywords: adolescents ; advertising ; age restriction ; loot boxes ; normalization ; online gambling ; online gaming ; sports betting ; youth gambling

Topics: Children and Youth ; Gambling Exposure ; Information for Operators ; Online Gambling ; Priority Populations ; Sports Betting

Conceptual Framework Factors:   Gambling Types ; Exposure - Gambling Setting ; Types - Structural Characteristics ; Exposure - Marketing and Messaging ; Exposure - Accessibility ; Social - Social Demographics ; Exposure - Convergence of Gaming and Gambling ; Psychological - Lifespan Development ; Gambling Exposure ; Social Factors

Geographic Coverage: United States of America

Source Type: Not-for-Profit

Study Funding:

This study was funded by the Bezos Family Foundation and Jennifer Caldwell and John H.N. Fisher.

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