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Cashless gambling system preferences of Australians who use electronic gaming machines

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View Open Access Article View Snapshot Back to Search Results

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Author(s): Swanton, Thomas B. ; Garbarino, Ellen ; Collard, Sharon B. ; Gainsbury, Sally M.

Journal: International Gambling Studies

Year Published: 2025

Date Added: June 30, 2025

The purpose of this study was to examine the preferences of Australians who gamble on electronic gaming machines (EGMs) regarding cashless gambling systems. The researchers conducted a discrete choice experiment (DCE) to quantify the relative importance of cashless gambling system features. A total of 363 Australian adults completed the experiment. Overall, participants preferred a cashless gambling system that is smartphone-based, is consistent across all venues, and has mandatory spending limits. Participants also preferred a system that allows them to set the spending limit themselves and is linked to a loyalty scheme, where they could earn points for spending money and using harm reduction features. But even when a cashless gambling system with the most preferred combination of attributes is available, almost half (43%) would still prefer to use cash.


Citation: Swanton, T. B., Garbarino, E., Collard, S. B., & Gainsbury, S. M. (2025). Preferences for cashless gambling payment systems with integrated harm reduction measures among electronic gaming machine gamblers: A discrete choice experiment. International Gambling Studies. https://doi.org/10.1080/14459795.2025.2470782

Article DOI: https://doi.org/10.1080/14459795.2025.2470782

Keywords: cashless ; Electronic Gambling Machines (EGMs) ; harm reduction ; player-account data ; precommitment

Topics: Gambling Resources ; Game Types ; Information for Operators ; Information for Treatment Providers ; Prevention ; Slots and VLTs

Conceptual Framework Factors:   Gambling Types ; Types - Structural Characteristics ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Gambling Resources

Response Rate: 4.3%

Study Design: Experimental: NRCT (non-randomized controlled trial)

Geographic Coverage: Australia

Study Population: Australian adults (18+ years) who spent money on electronic gambling machines at least once a fortnight at in-person gambling venues (n=363)

Sampling Procedure: A market research agency, CRNRSTONE, sent invitations to 67,266 panelists who likely met the eligibility criteria. A total of 2,896 panelists responded and clicked on the link to complete a screening questionnaire.

Study Funding:

This study was funded by the NSW Responsible Gambling Fund. Sawtooth Software provided in-kind support in the form of free access to their software through an academic grant program for PhD students.

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