Previous studies of between-session chasing behaviour in gambling have focused on chasing losses. This occurs when people return to gamble at a later time to try to recover money that was previously lost. Furthermore, most research has examined chasing behaviour in land-based gambling. However, some studies have found that chasing behaviour following gambling wins is actually more common.
The present study aimed to further explore between-session chasing, but specifically with online gambling. The data used in this study were obtained from the British Columbia Lottery Corporation. The dataset contained online gambling outcomes from the PlayNow.com eCasino.
Analyses of between-session chasing were conducted on 1,909,681 sessions from 15,544 people. The outcome variable of interest was time to return, defined as the number of hours that passed between the end of a prior gambling session and the start of the next. It was found that people returned more slowly on average if they lost money in the previous session, with the exception being roulette. Contrary to predictions, online roulette, and not slot machines, was linked with faster return to gamble after both prior losses and wins.