This study investigated how individuals with problem gambling are identified and approached in gambling venues. It explored the topic from the perspectives of individuals with problem gambling, gambling venue staff, and gambling counsellors. Venue staff described a role conflict in being expected to encourage gambling while also making sure customers do not gamble too much. Venue staff felt that they had to make a moral judgement about who might have gambling problems. This led to an unwillingness to single out certain customers and fear concerning how customers would react. Individuals with problem gambling were also aware of the role conflict of venue staff. Many were not open to receiving feedback about their gambling behaviour from venue staff. Gamblers also questioned the venue staff’s sincerity in their offer to help.