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Corporate social responsibility of gambling operators is grounded in financial interests

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View Open Access Article View Snapshot Back to Search Results

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Author(s): Fiedler, Ingo ; Kairouz, Sylvia ; Reynolds, Jennifer

Journal: Journal of Public Health

Year Published: 2021

Date Added: April 29, 2020

Gambling operators are expected to have a strong corporate social responsibility (CSR) policy. This includes having responsible gambling (RG) measures to prevent or reduce gambling harms. However, operators may not install effective RG measures as it goes against maximizing their profits. In this study, the researchers examined if gambling operators in Germany install effective CSR policy. To test this, they looked at the contents of RG programs from seven slot machine hall operators. They also surveyed 512 people seeking treatment for gambling problems who played slot machines. All gambling operators included the mandatory RG measures. But, only two operators included a direct RG measure that was voluntary. No operator included tools to limit gambling or help people to self-exclude.

From the survey, less than half of the participants reported that staff noticed their gambling losses and problem gambling. Only seven participants reported that staff strongly discouraged them from further gambling. Many participants reported that staff encouraged them to continue to gamble. Furthermore, only five participants reported that staff approached them and provided information on gambling help resources. The researchers concluded that the CSR policies are not effective. An external decision-maker may be needed to oversee CSR in gambling operators.


Citation: Fiedler, I., Kairouz, S., & Reynolds, J. (2021). Corporate social responsibility vs. financial interests: The case of responsible gambling programs. Journal of Public Health: From Theory to Practice, 29(4), 993-1000. https://doi.org/10.1007/s10389-020-01219-w

Article DOI: https://doi.org/10.1007/s10389-020-01219-w

Keywords: conflict of interest ; public health ; responsible gambling

Topics: Gambling Resources ; Information for Operators ; Public Health

Conceptual Framework Factors:   Environment - Culture of Social Responsibility ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment

Study Design: Observational: Cross-sectional

Geographic Coverage: Germany

Study Population: N = 512 people seeking treatment for gambling and who gambled primarily in slot machine halls. Contents of responsible gambling programs from 7 slot machine hall operators in Germany.

Sampling Procedure: Purposive sampling of responsible gambling programs of slot machine hall operators available at the time of analysis. The survey was targeted to people who were in treatment centers across Germany. Participants were approached by treatment center staff to participate in the study.

Study Funding:

This research received funding for open access by Projekt DEAL.

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