In this study, the researchers applied Jürgen Habermas’ critical social theory to Communities Addressing Gambling Harms (CAGH), a community-centred social movement in England that focused on gambling harm reduction. They interviewed 29 people who had roles in the CAGH, including senior advisors, project staff, and people with lived experience (LE) of gambling harms.
Two main themes emerged from the interviews. The first revealed a “counterpublic” led by people with LE who challenged dominant narratives of gambling harms being a matter of personal responsibility. The second revealed the collaborative nature of CAGH in amplifying the voices of people with LE and encouraging discussion among the general public through social, educational, and community outreach campaigns. However, there were challenges due to limited funding options and inaction at the national policy level. Participants highlighted the need for multi-level public health initiatives at both the local and national levels.