Customers' experiences with the PlayMyWay system

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Author(s): Edson, Timothy C. ; Tom, Matthew A. ; LaPlante, Debi A.

Journal: Journal of Gambling Studies

Year Published: 2021

Date Added: April 13, 2021

The researchers investigated people’s experiences with the PlayMyWay play management system. They created a survey with Plainridge Park Casino (PPC) in Massachusetts and the Massachusetts Gaming Commission (MGC). A total of 1,951 PPC customers completed the survey. Most survey participants ignored the PlayMyWay notifications and kept gambling after they reached their budget limit. Many thought the notifications were annoying. Participants who likely had gambling problems were more likely to unenroll from PlayMyWay than those without gambling problems. Gambling operators could improve their play management systems by letting customers choose how often and when they receive notifications.

Citation: Edson, T.C., Tom, M.A., & LaPlante, D.A. (2021). Examining player engagement with and attitudes toward a gambling play management system. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-021-10002-9

Article DOI: https://doi.org/10.1007/s10899-021-10002-9

Keywords: finances ; gambling ; personal budgeting ; play management tools ; precommitment ; prevention

Topics: Gambling Resources ; Information for Operators ; Prevention

Conceptual Framework Factors: Exposure - Marketing and Messaging ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Environment - Low-Risk Limits ; Gambling Environment ; Resources - Service Access and Use ; Gambling Exposure ; Gambling Resources ; Resources - Interventions

Response Rate: 1.5% (1,951/126,097)

Study Design: Observational: Cross-sectional

Geographic Coverage: United States of America, Massachusetts

Study Population: People who used the PlayMyWay play management system and were part of Plainridge Park Casino’s reward program (N=1,951).

Sampling Procedure: Convenience sampling

Study Funding:

Please refer to article for study funding details.