This study examined pop-up messages and how effective they were at informing players that they were reaching their spending limits on EGM machines. It also explored whether spending limit pop up messages were ineffective for people with high financially focused self-concept (FFS). The researchers recruited 88 players from the local community. The study found that players who received two messages instead of one were more likely to stop playing before they reached their limit. Second, players with low FFS who received two messages were more likely to stop before they reached their limit. For people with high FFS, it did not matter how many messages they have received; they were more likely to continue to play. However, in this study, FFS did not relate to limit adherence. The reasons for limit adherence included wanting to stick to their limit, not winning, and not liking to play. The reasons for playing beyond one’s limit included the possibility of winning and having fun.