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Don't Bet Your Life On It: A player-led safer gambling campaign

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Visual Tools


Author(s): Greo

Publisher: Greo

Year Published: 2021

Date Added: June 23, 2021

Resource Type: Theory of change

Gambling-related harms are increasingly recognised as a significant public health issue in Great Britain. The vast majority of those experiencing gambling harms remain unidentified and without support. Don't Bet Your Life On It (DBYLOI) blends lived experience and clinical expertise to deliver practical safer gambling strategies virtually for players that can be accessed anytime and anywhere to prevent any life from being needlessly affected by gambling-related harm. It is designed to support players at any level of play by providing players with a “seat belt” to prevent harms from occurring, identify early signs of risk, and signpost those experiencing harms to get the help they need.

This theory of change visual and narrative considers the inputs, activities, outputs, and outcomes necessary to achieve these goals. It can be used by organizations, groups, and individuals in any sector impacted by gambling related harms in Great Britain.


Citation: Greo (2021). Theory of change: Don’t Bet Your Life On It. Guelph, Canada. Prepared for Addiction Recovery Agency, Beacon Counselling Trust, and PGSolutions. https://doi.org/10.33684/2021.005

DOI: https://doi.org/10.33684/2021.005

Keywords: lived experience ; NSevaluationLM ; prevention ; safer gambling ; treatment

Topics: Gambling Resources ; Information for Operators ; Information for Treatment Providers ; Prevention

Conceptual Framework Factors:   Resources - Harm Reduction, Prevention, and Protection ; Resources - Service Access and Use ; Gambling Resources ; Resources - Interventions

Geographic Coverage: United Kingdom, England

Source Type: Greo

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  • About Us
    • What We Do
    • Team
    • Board of Directors
    • Join Us
  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
    • Stakeholder Engagement
    • Impact Evaluation
    • Project Consulting
  • Resources
    • Conceptual Framework of Harmful Gambling
    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
  • Partners
    • National Strategy to Reduce Gambling Harms in Great Britain
    • Academic Forum for the Study of Gambling (AFSG)
  • Contact
    • Get in Touch
    • Helplines