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Exploring the link between gender role norms and gambling behaviour

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View Abstract View Snapshot Back to Search Results

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Author(s): Hunt, Christopher John ; Gonsalkorale, Karen

Year Published: 2018

Date Added: June 21, 2018

Research suggests that men prefer to play strategic gambling games like casino table games, and women prefer to play non-strategic games such as slot machines. The researchers explored the idea that men prefer to gamble on strategic games to show their masculinity during play. Participants were 70 men receiving treatment for problem gambling. They completed a survey. Participants believed that gamblers who gambled on wagering products and casino table games wanted to be seen as smart and skillful in public. Compared to participants who played slot machines and lotteries, those who gambled on wagering products and casino table games were more likely to follow social norms about masculinity. Policy makers could use these findings to restrict gambling advertising that emphasize male gender roles, which can influence young men and result in gambling-related harm.


Citation: Hunt, C. J., & Gonsalkorale, K. (2018). Conformity to masculine norms among treatment-seeking male problem gamblers. International Gambling Studies. Advance online publication. http://dx.doi.org/10.1080/14459795.2018.1429482

DOI: http://dx.doi.org/10.1080/14459795.2018.1429482

Keywords: gambling ; gambling behaviours ; gender differences ; problem gambling ; strategy ; table games

Topics: Game Types ; Information for Operators

Conceptual Framework Factors:   Cultural - Gender

Response Rate: N/A

Study Design: Observational: Cross-sectional

Geographic Coverage: Australia

Study Population: Adult patients of a gambling treatment clinic in Australia who were between 20 and 70 years old.

Sampling Procedure: The clinic receptionist invited patients at the clinic to participate in the study.

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