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Exposure to tipsters on social media is linked to greater gambling risk among adolescents

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Author(s): Isorna-Folgar, Manuel ; Albaladejo-Saura, Mario ; Villanueva-Blasco, Víctor José ; Lloret-Irles, Daniel

Journal: Journal of Gambling Studies

Year Published: 2026

Date Added: June 24, 2026

Tipsters are people who provide information on sports betting strategies and predicted outcomes on social media. In this study, the researchers looked at the association between exposure to tipsters and gambling intention, behaviours, and risk factors among adolescents. Data came from 782 adolescents attending secondary schools in Galicia, Spain. Participants completed a survey in their classrooms.

Males generally reported greater gambling involvement and were more likely to experience problem gambling than females. Following tipsters was linked to greater gambling intention and riskier gambling patterns in both sexes, as well as being more likely to endorse all four reasons for gambling, especially financial reasons. Coping reasons for gambling were also notable in females who followed tipsters. The findings suggest that following tipsters on social media is linked to greater gambling risk.


Citation: Isorna-Folgar, M., Albaladejo-Saura, M., Villanueva-Blasco, V. J., & Irles, D. L. (2026). Who do tipsters work for? Tipster exposure and adolescent gambling. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-026-10487-2

Article DOI: https://doi.org/10.1007/s10899-026-10487-2

Keywords: adolescents ; advertising ; marketing ; social media ; sports betting

Topics: Children and Youth ; Gambling Exposure ; Information for Operators ; Priority Populations ; Sports Betting

Conceptual Framework Factors:   Gambling Types ; Exposure - Marketing and Messaging ; Social - Social Demographics ; Psychological - Lifespan Development ; Gambling Exposure ; Social Factors

Study Design: Descriptive: Survey

Geographic Coverage: Spain

Study Population: Adolescents attending school in Galicia, Spain (N = 782)

Sampling Procedure: The researchers recruited participants through nine secondary schools and vocational training centres. Data were collected in classrooms between January and March 2025.

Study Funding:

This study received no direct funding.

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