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Gamblification in video game streaming platforms

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Multimedia


Author(s): Philander, Kahlil S. ; Abarbanel, Brett L. ; Johnson, Mark R.

Publisher: Brain and Mind Centre, University of Sydney

Year Published: 2021

Date Added: February 18, 2022

Resource Type: Webinar

In this webinar, the speakers examine the gamblification of video game streaming platforms. They provide an overview of what streaming platforms are. The speakers focus on the streaming platform Twitch. They also explain what extensions are. Extensions are engagement tools used by streamers to interact with viewers. Extensions can include gambling mechanisms. Extensions with gambling mechanisms are becoming common methods for engaging viewers. They speakers discuss different perspectives on the gamblification of streaming platforms. These perspectives include game developers, extension developers, streamers, and viewers. Other topics discussed in the webinar include:

  • Gamblification vs actual gambling
  • Gambling regulation
  • Cultural impacts of gamblification

This webinar is part of the Technology, Risk and Gambling seminar series hosted by the Technology Addiction Team at the Brain and Mind Centre at University of Sydney. The seminars are co-chaired by Prof. Sally Gainsbury and Dr. Kahlil S. Philander.

The webinar is also available on SoundCloud.


Citation: Philander K. S., Abarbanel, B., & Johnson, J. (2021, April 29). Gamblification in video game streaming platforms. Camperdown, NSW: Brain and Mind Centre, University of Sydney. Available from: https://www.youtube.com/watch?v=abM81sDVrDk

Keywords: convergence ; engagement methods ; gambling ; gambling and gaming ; gambling cultures ; marketing ; online environments ; online gaming ; raffles ; video games

Topics: Gambling Exposure ; Game Types ; Information for Operators ; Online Gambling

Conceptual Framework Factors:   Gambling Types ; Cultural - Gambling Cultures ; Exposure - Marketing and Messaging ; Cultural Factors ; Exposure - Convergence of Gaming and Gambling ; Gambling Exposure

Source Type: Academic

Related Resources:
  • Gambling-like activities in Twitch live streaming
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    • Board of Directors
    • Join Us
  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
    • Stakeholder Engagement
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    • Project Consulting
  • Resources
    • Conceptual Framework of Harmful Gambling
    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
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    • National Strategy to Reduce Gambling Harms in Great Britain
    • Academic Forum for the Study of Gambling (AFSG)
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