Gambling advertising may negatively affect problem gamblers

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Author(s): Binde, Per ; Romild, Ulla

Journal: Journal of Gambling Studies

Year Published: 2018

Date Added: November 01, 2018

The aim of this study was to investigate if gambling advertising could negatively affect Swedish players to gamble more often and bet more money than they would otherwise. The researchers analyzed data that were collected in 2014 for the Swedish Longitudinal Gambling Study (Swelogs). Participants were 2163 gamblers aged 22 and older. They found that most participants believed advertising had no effect on their gambling behaviour. Those who reported that they were negatively affected by advertising were more likely to have gambling problems. In addition, those who gambled online, gambled monthly or more often, and were in the age group of 30-49 years were more likely to report negative influence from gambling advertising. The results of this study show that few gamblers are negatively affected by gambling advertising. But its effect on some gamblers, especially problem gamblers, should not be neglected.

Citation: Binde, P., & Romild, U. (2018). Self-reported negative influence of gambling advertising in a Swedish population-based sample. Journal of Gambling Studies. Advance online publication. https://doi.org/10.1007/s10899-018-9791-x

DOI: https://doi.org/10.1007/s10899-018-9791-x

Keywords: advertising ; community impacts ; gambling behaviours ; marketing ; media ; negative affect ; online gambling ; problem gambling ; Problem Gambling Severity Index (PGSI) ; public health ; social media

Topics: Gambling Assessment ; Gambling Exposure ; Information for Operators ; Online Gambling ; Public Health ; Venue and Community

Conceptual Framework Factors: Psychological - Personality and Temperament ; Exposure - Gambling Setting ; Environment - Social and Economic Impacts ; Types - Structural Characteristics ; Exposure - Marketing and Messaging ; Exposure - Accessibility ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Exposure

Response Rate: 51% (3559/7000) – Swelogs (EP4)

Study Design: Observational: Cross-sectional

Geographic Coverage: Sweden

Study Population: Adults living in Sweden who were aged 22 and older and had gambled at least once in the past 12 months.

Sampling Procedure: Data were drawn from the fourth wave in the epidemiological track (EP4) of the Swedish Longitudinal Gambling Study (Swelogs) collected in 2014. The Swelogs randomly sampled adult participants from the Swedish population. The researchers extracted data from participants who had gambled at least once in the past year.