Gambling-related harms significantly affect the lives of people who gamble and their loved ones. Research indicates that gambling marketing likely contributes to gambling-related harms. In this study, the researchers explored how people who gamble view gambling marketing and the role it plays within their gambling lives. The researchers conducted in-depth interviews with ten adults between the ages of 20 and 32. The participants reported gambling frequently (at least three days week). The researchers identified three main themes: (1) gambling marketing as a way to increase chances of winning; (2) gambling marketing as a test of self-control, as it tempts people to gamble; and (3) safer gambling messages from gambling companies as ineffective and insincere. These findings emphasize the importance of addressing gambling marketing and developing effective safer gambling messages.
