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How likely are people in Australia to use account-based systems for electronic gambling machines?

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View Open Access Article View Snapshot Back to Search Results

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Author(s): Lockwood, Margaret ; Santos, Teejay ; Chandrakumar, Dilushi ; Gainsbury, Sally M.

Journal: International Gambling Studies

Year Published: 2025

Date Added: January 12, 2026

In this study, the researchers explored people’s perceptions of account-based (i.e., cashless) systems for electronic gaming machines (EGMs). Data was collected from 133 people at a large gambling venue in Western Sydney, Australia, between December 2023 and February 2024. Participants completed a survey about their perceptions of account-based systems, technology literacy, financial wellbeing, and problem gambling.

Most participants indicated that they would be more likely to use account-based systems if incentives were offered, like additional membership points. Higher perceived usefulness and ease of use of account-based systems were associated with higher intent to use them. Moreover, higher perceived ease of use was associated with higher perceived usefulness. Likelihood of having problem gambling and financial wellbeing were not associated with perceived usefulness of account-based systems. The findings can inform the development of gambling harm-reduction systems that are aligned with consumer usability and perceived value, improving uptake and sustained use.


Citation: Lockwood, M., Santos, T., Chandrakumar, D., & Gainsbury, S. M. (2025). Understanding consumer perceptions and sub-group differences in intent to use account-based (‘cashless’) gambling payment systems. International Gambling Studies. Advance online publication. https://doi.org/10.1080/14459795.2025.2558556

Article DOI: https://doi.org/10.1080/14459795.2025.2558556

Keywords: cashless ; Electronic Gambling Machines (EGMs) ; player-account data ; problem gambling

Topics: Game Types ; Information for Operators ; Slots and VLTs

Conceptual Framework Factors:   Types - Structural Characteristics ; Environment - Responsible Gambling ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Gambling Resources

Study Design: Descriptive: Survey

Geographic Coverage: Australia

Study Population: People who had gambled at a large venue in Western Sydney, Australia, at least once in the past 30 days, were not currently self-excluded from gambling, and had available contact information (N = 133).

Sampling Procedure: Participants were recruited through recruitment notices sent by a large gambling venue in Western Sydney to its members, and via posters, flyers and printouts of the survey made available on the gaming floor of the venue.

Study Funding:

This study was funded by the International Center for Responsible Gaming, the University of Sydney, and West HQ.

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