This study examined what young adults, older adults, skill game gamblers, and frequent gamblers thought about various responsible gambling (RG) messages. The researchers did online focus groups to obtain feedback from the four groups. The results revealed that the wording of RG messages was important. All groups preferred positive messages that were simple and not judgmental. Younger adults wanted messages to have more tips on how to play better, while older adults liked messages about limit setting. Skill game gamblers were interested in messages about their own their own gambling and reminders of the consequences of overspending. Frequent gamblers also wanted messages about their own gambling. Some RG tools were preferred over others. For instance, frequent gamblers did not find the play summary tool as useful as the other groups. On the other hand, frequent gamblers were the only group to like the self-assessment quiz.
