In this study, the researchers looked at Australian young adults’ journeys into sports betting and related harm. The researchers interviewed 50 young adults between 18 and 25 years of age who lived in Victoria, Australia. All participants reported experiencing moderate or high harm from sports betting in the past year. Through these interviews, the researchers explored how influences on sports betting changed from childhood through adolescence and into early adulthood.
Pro-gambling influences were present at every stage of participants’ lives. Gambling was introduced in childhood through family activities, advertising, and simulated gambling in video games. During adolescence, exposure became more intense through peer culture and increased engagement with simulated gambling. By early adulthood, gambling was seen as a rite of passage that was reinforced by peers, constant advertising, and tailored promotions. The findings can inform strategies and regulations to prevent gambling harm early in life.
