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Manitoba Sports Bettor Survey 2024 data

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Author(s): Prairie Research Associates ; Liquor, Gaming and Cannabis Authority of Manitoba

Publisher: Greo Evidence Insights

Year Published: 2024

Date Added: October 16, 2025

The Manitoba Sports Bettor Survey surveyed 500 adult Manitobans who bet on sports in the past 12 months on their betting behaviours, knowledge and use of lower-risk strategies. Between March and April 2024, Prairie Research Associates (PRA), on behalf of the Liquor, Gaming and Cannabis Authority of Manitoba (LGCA) surveyed 379 respondents through an online panel and 121 through random-digit dialing. The aim of this survey was to develop a better understanding of sports bettors in Manitoba, including demographic characteristics, betting behaviours (e.g., frequency, amount, motivators), belief in misconceptions related to sports gambling and use of responsible gambling tools. Additional information on sampling, variables, and the survey questionnaire can be found in the accompanying summary report and codebook. 


Citation: Prairie Research Associates; Liquor, Gaming and Cannabis Authority of Manitoba, 2025, "Manitoba Sports Bettor Survey 2024", https://doi.org/10.5683/SP3/UNVTN4, Borealis, V1, UNF:6:FDtCYDPQxBt9Lc8xHfoC/w== [fileUNF]

DOI: https://doi.org/10.5683/SP3/UNVTN4

Keywords: gambling ; gambling attitudes ; gambling beliefs ; gambling participation ; online gambling ; play management tools ; responsible gambling resources ; sports betting ; sports gambling

Topics: Gambling Cognitions ; Online Gambling ; Sports Betting

Conceptual Framework Factors:   Gambling Types ; Cultural - Gambling Cultures ; Exposure - Gambling Setting ; Types - Structural Characteristics ; Cultural - Socio-cultural Attitudes ; Environment - Responsible Gambling ; Exposure - Accessibility ; Gambling Environment ; Cultural - Religion and Other Belief Systems

Geographic Coverage: Canada, Manitoba

Study Population: Adult Manitobans who bet on sports in the past 12 months

Sample Size: N=500

Study Funding:

This survey was funded by Liquor, Gaming and Cannabis Authority of Manitoba, and Manitoba Liquor and Lotteries Corporation.

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    • Project Consulting
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    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
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