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Perspectives on sports betting among young adults in Massachusetts

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Reports


Author(s): Petry S. Ubri ; Katie Gallant ; Maya Ng-Yu ; Jared Sawyer ; Jenna T. Sirkin ; Christina Drymon ; Alva Chavez ; Samantha Augenbraun ; Volberg, Rachel A. ; Calyx Terrafen

Publisher: NORC at the University of Chicago

Year Published: 2026

Date Added: August 31, 2026

Resource Type: Research report

This report presents findings on the potential impact of sports betting legalization on young adults in Massachusetts. The research involved a study that ran from 2023 to 2026. The study explored the perspectives, behaviors, and experiences of young adults with sports betting, through interviews with young people, researchers, policy makers, and sports betting vendors.

Recommendations include:

  • Bolster education and public awareness around gambling harm
  • Regulate sports betting advertising and promotions
  • Reinforce safeguards on apps, for example through the provision of opt-out defaults 
  • Increase access to gambling-specific support services for young adults and awareness of its availability
  • Fortify gaps in regulation around underage sports betting
  • Focus on approaches to reduce harm for college athletes who engage in sports betting
  • Devote funds to research, monitoring, and evaluation to inform policies and programs for harm reduction related to sports betting 


Citation: Ubri, P. S., Gallant, K., Ng-Yu, M., Sawyer, J., Sirkin, J. T., Drymon, C., Chavez, A., Augenbraun, S., Volbert, R. A., & Terrafen, C. (2026). Perspectives on sports betting among young adults in Massachusetts. NORC at the University of Chicago and Gemini Research. Prepared for the Massachusetts Gaming Commission. Available from: https://massgaming.com/wp-content/uploads/Sports-Betting-among-Young-Adults-in-Massachusetts-Final-Report.pdf

Keywords: community-based study ; public health ; social impacts ; sports betting ; young adults

Topics: Gambling Related Harms ; Public Health ; Sports Betting

Conceptual Framework Factors:   Gambling Types ; Environment - Social and Economic Impacts ; Resources - Harm Reduction, Prevention, and Protection ; Social - Social Demographics ; Psychological - Lifespan Development ; Social Factors

Geographic Coverage: United States of America, Massachusetts

Source: Massachusetts Gaming Commission

Source Type: Academic

Study Funding:

This study was funded by the Massachusetts Gaming Commission.

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  • Services
    • Funding Opportunities
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    • Impact Evaluation
    • Project Consulting
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    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
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