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Playing free online social casino games predicts online gambling

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View Abstract View Snapshot Back to Search Results

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Author(s): Kim, Hyoun S. ; Wohl, Michael J. A. ; Salmon, Melissa M. ; Gupta, Rina ; Derevensky, Jeffrey L.

Journal: Journal of Gambling Studies

Year Published: 2015

Date Added: August 23, 2016

Social casino games are free games on the internet. They are set up to be like traditional casino games. Gamers are provided with free virtual credits to make their bet, and do not use real money. Free credits are reloaded periodically for gamers to use. However, gamers can buy more credits to continue playing after they lose or to play games with higher stakes. Gamers are often encouraged to buy more credits from the gaming operators. The purchase of virtual credits makes playing social casino games more similar to gambling with real money. It is possible that the more a person plays social casino games with virtual credits, the more likely it is for the person to see gambling as an acceptable activity. The researchers examined whether playing social casino games could lead to online gambling. They also examined factors that could influence moving from playing social casino games to online gambling. 


Citation: Kim, H. S., Wohl, M. J. A., Salmon, M. M., Gupta, R., & Derevensky, J. (2015). Do social casino gamers migrate to online gambling? An assessment of migration rate and potential predictors. Journal of Gambling Studies, 31, 1819-1831.doi: 10.1007/s10899-014-9511-0

Keywords: casinos ; enhancement ; gambling ; gambling motivations ; microtransactions ; migration ; online gambling ; simulated gambling ; social casino games ; time use

Topics: Online Gambling ; Venue/Casino

Conceptual Framework Factors:   Exposure - Gambling Setting ; Types - Structural Characteristics ; Exposure - Accessibility ; Exposure - Convergence of Gaming and Gambling ; Types - Motivational Characteristics

Response Rate: 30.86% for the follow-up survey

Study Design: Descriptive: Survey

Geographic Coverage: United States of America

Study Population: Adults who had played social casino games but had not gambled online for real money at the first survey session

Sampling Procedure: Participants were recruited through the Amazon’s Mechanical Turk (MTurk) system and given a link to an online survey. Individuals who had consented to be re-contacted were followed up 6 months later via email with a link to a follow-up online survey.

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  • About Us
    • What We Do
    • Team
    • Our Philosophy
    • Board of Directors
    • Join Us
  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
    • Stakeholder Engagement
    • Impact Evaluation
    • Project Consulting
  • Resources
    • Conceptual Framework of Harmful Gambling
    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
  • Partners
    • Network to Reduce Gambling Harms
    • Academic Forum for the Study of Gambling (AFSG)
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