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Testing a machine learning approach to predicting problem gambling among lottery loyalty program members

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View Open Access Article View Snapshot Back to Search Results

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Author(s): Sacco, Paul ; Jeong, Jihyeong

Journal: Addictive Behaviors

Year Published: 2025

Date Added: August 29, 2025

Machine learning can be useful in identifying people with problem gambling. This study assessed the ability of a random forest (RF) model to identify problem gambling among lottery loyalty program members. Ticket data were provided by a state lottery authority in the United States. The lottery authority also invited program members to complete a survey. The survey included the Problem Gambling Severity Index (PGSI) to assess problem gambling. Lottery program members at higher risk of problem gambling (PGSI score of 5 or higher) tended to be younger, less likely to work full-time, and have lower levels of education. They also had lower income levels and were not as likely to be married. Overall, the RF model worked fairly well. But the model’s sensitivity was poor, as it failed to identify people with problem gambling effectively.


Citation: Sacco, P. & Jeong, J. (2025). Assessing the risk of problem gambling among lottery loyalty program members: A machine learning approach. Addictive Behaviors, 168, 108372. https://doi.org/10.1016/j.addbeh.2025.108372

Article DOI: https://doi.org/10.1016/j.addbeh.2025.108372

Keywords: lottery tickets ; loyalty programs ; machine learning ; problem gambling

Topics: Lottery

Conceptual Framework Factors:   Gambling Types ; Resources - Risk Assessment ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Resources

Response Rate: 5%

Study Design: Observational: Cross-sectional

Geographic Coverage: United States of America

Study Population: Members of a lottery loyalty program provided by a state lottery authority in the US (N=5903)

Sampling Procedure: The researchers used data from a lottery loyalty program provided by a state lottery authority in the US, supplemented with survey data. Survey invitations were sent to lottery loyalty program participants in May 2023.

Study Funding:

This study was funded by a grant from the International Center for Responsible Gaming supported by the Hoosier Lottery Problem Gambling Research Fund, a fund of Central Indiana Community Foundation.

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