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The effect of survey mode on estimating the extent of gambling harm

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View Open Access Article View Snapshot Back to Search Results

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Author(s): Sturgis, Patrick ; Kuha, Jouni

Journal: Public Health

Year Published: 2022

Date Added: June 21, 2022

Previous estimates about the extent of problem gambling in Great Britain have ranged widely. This wide range makes it difficult for policy makers to understand and act on the true level of problem gambling. It is possible that the ways in which researchers conduct surveys affect the accuracy of estimates of problematic gambling. This study examined how different approaches to surveys can influence estimates about the extent of problem gambling. To do so, the researchers compared results from eight different surveys that estimated problem gambling using the Problem Gambling Severity Index. Each of these surveys used different sampling and data collection strategies.

The researchers found that surveys conducted online estimated higher levels of problem gambling than surveys conducted in-person. This finding did not change regardless of whether the online surveys used probability or non-probability sampling. The results show that online surveys tend to overrepresent people who are more likely to gamble online and to gamble frequently. In turn, online and frequent gambling are associated with a higher risk of gambling harm.


Citation: Sturgis, P., & Kuha, J. (2022). How survey mode affects estimates of the prevalence of gambling harm: A multisurvey study. Public Health, 204, 63-69. https://doi.org/10.1016/j.puhe.2021.12.014

Article DOI: https://doi.org/10.1016/j.puhe.2021.12.014

Keywords: biases ; gambling harm ; measurement ; population survey ; problem gambling

Conceptual Framework Factors:   Resources - Risk Assessment ; Gambling Resources

Study Design: Secondary Data Analysis

Geographic Coverage: United Kingdom, Great Britain

Study Population: Individuals (age 16+ or 18+) living in Great Britain who reported gambling in the last 12 months and completed one of the following: The 2016 or 2018 round of the Heath Survey for England; the 2019 or 2020 GambleAware Treatment and Support surveys carried out by YouGov; three surveys conducted for the purposes of this study in November and December 2020 by Yonder, NatCen and Kantar Public; and an Ipsos-MORI survey collected in January 2021

Sampling Procedure: Secondary data from eight comparable surveys in Great Britain which all used the Problem Gambling Severity Index to measure harm. Two surveys used probability sampling with in-person interviewing (the 2016 and 2018 rounds of the Health Survey for England). Three of the online surveys (NatCen, Kantar Public, and Ipsos-MORI) used online probability sampling drew random samples from established panels of respondents, who have been recruited to complete surveys on a regular basis for monetary incentives. The other three online surveys (2019 and 2020 YouGov surveys, Yonder) that used non-probability (quota) sampling also used panels of respondents. But these panels were not drawn randomly.

Study Funding:

This study was funded by GambleAware.

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