The National Lottery: Why change is needed to reduce harm

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Summaries

Author(s): GambleAware

Publisher: GambleAware

Year Published: 2025

Date Added: November 27, 2025

Resource Type: Policy brief

This policy paper outlines GambleAware's call for the UK National Lottery to embed safer gambling messaging into its advertising and products. The National Lottery's brand has a broad reach and there is a high level of trust in the brand. Therefore, the National Lottery could play a substantial role in reducing gambling harms. The UK House of Commons Culture, Media, and Sport Select Committeee recommended adding information about gambling support services in 2022. The paper includes further justification and evidence to support this recommendation.

Citation: GambleAware. (2025). The National Lottery: Why change is needed to reduce harm. Available from: https://www.gambleaware.org/media/3cepaa2c/the-national-lottery-why-is-change-needed-to-reduce-gambling-harm-27-jun.pdf

Keywords: advertising ; gambling harm ; gambling support ; lottery retailers ; lottery tickets ; safer gambling ; support services

Topics: Gambling Exposure ; Gambling Resources ; Information for Operators ; Information for Treatment Providers ; Lottery

Conceptual Framework Factors: Gambling Types ; Exposure - Marketing and Messaging ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Resources

Geographic Coverage: United Kingdom, Great Britain

Source Type: Not-for-Profit