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The relationship between volatility of bet outcomes and gambling behaviour for online slots

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Author(s): Percy, Christian ; Tsarvenkov, Kiril ; Dragičević, Simo ; Delfabbro, Paul H. ; Parke, Jonathan

Journal: International Gambling Studies

Year Published: 2021

Date Added: August 25, 2021

Certain characteristics of gambling products can increase or decrease the risk that they will cause gambling harm. The volatility of a gambling product is the variation in pay-out over time. Low-volatility games provide small but consistent pay-outs. High-volatility games provide big but rare pay-outs (e.g., jackpots). This study looked at how the volatility of online slots games affected the amount of time and money people spent. The researchers looked at the gambling behaviour of people who gambled with two UK online gambling operators. They found that people who gambled with the different operators responded differently to changes in volatility levels. This means that the link between volatility and gambling behaviour is complex. This link may also depend on other factors, such as the gambling context.


Citation: Percy, C., Tsarvenkov, K., Dragicevic, S., Delfabbro, P. H., & Parke, J. (2021). Volatility under the spotlight: Panel regression analysis of online slots player in the UK. International Gambling Studies. Advance online publication. https://doi.org/10.1080/14459795.2021.1891273

Article DOI: https://doi.org/10.1080/14459795.2021.1891273

Keywords: gambling behaviours ; gambling expenditures ; online gambling ; player engagement ; slot-machine gambling

Topics: Online Gambling

Conceptual Framework Factors:   Gambling Types ; Exposure - Gambling Setting ; Types - Structural Characteristics ; Exposure - Accessibility ; Psychological Factors ; Psychological - Judgement and Decision Making

Study Design: Secondary Data Analysis

Geographic Coverage: United Kingdom

Study Population: People who gambled on online slots on two UK gambling operator websites (N = 4281).

Sampling Procedure: The researchers used past player data from two UK online gambling operators. One operator provides online slots and casino games. One operator provides online slots and bingo. The datasets spanned from December 1, 2017 to July 10, 2019 for the first operator, and from September 6, 2018 to December 21, 2019 for the second operator. The data were already de-identified (i.e. the researchers did not know who each player/participant was). However, they could identify which data came from each participant (to allow for a repeated-measures style analysis).

Study Funding:

This study was not funded by a specific grant. Chris Percy, Simo Dragicevic, & Kiril Tsarvenkov contributed to this project as part of their contracts with Playtech Plc, a B2B and B2C gambling services provider.

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