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The Safer Gambling Movement: A grassroots approach to adopting a public health approach to gambling in England

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Author(s): Greo

Publisher: Addiction Recovery Agency, Beacon Counselling Trust

Year Published: 2021

Date Added: February 26, 2021

Resource Type: Theory of change

There are increasing calls to adopt a public health approach to gambling, which emphasizes upstream approaches to preventing and addressing all levels of harms at the population level. The Safer Gambling Movement describes Addiction Recovery Agency (Ara) and Beacon Counseling Trust (BCT)'s leadership in developing a suite of innovative programs to build momentum for a national public health approach to gambling harms in Great Britain by first building this capacity in England and Wales.

The movement works to prevent gambling harm in three ways:

  • Primary prevention: preventing at-risk behaviour
  • Secondary prevention: reducing the harms for those who are at-risk
  • Tertiary prevention: offering treatment to reduce gambling harms

The goal of this project is to reduce harms from gambling and improve population health in Great Britain. This theory of change visual and narrative considers the inputs, activities, outputs, and outcomes necessary to achieve these goals. This theory of change can be used by organisations, groups, and individuals in any sectors impacted by gambling related harms in England and Wales.


Citation: Greo. (2021). Theory of change: The safer gambling movement. Guelph, Canada: Addiction Recovery Agency and Beacon Counselling Trust. Available from: https://www.greo.ca/Modules/EvidenceCentre/files/The%20SG%20Movement%20Narrative_2021%20Theory%20of%20Change.pdf

DOI: https://doi.org/10.33684/2021.001

Keywords: awareness ; evaluation ; gambling-related harm ; health promotion ; interventions ; NSevaluationPHA ; prevention ; public health

Topics: Gambling Resources ; Information for Operators ; Information for Treatment Providers ; Prevention ; Public Health

Conceptual Framework Factors:   Environment - Culture of Social Responsibility ; Resources - Harm Reduction, Prevention, and Protection ; Gambling Environment ; Gambling Resources ; Resources - Interventions

Geographic Coverage: United Kingdom

Source Type: Greo

Study Funding:

This grassroots project is made possible through organisational and grant funding (through organisational budgets and regulatory settlements in lieu of financial penalties), as well as extensive engagement from the following partnerships: 

  • PG solutions
  • Trades Union
  • Royal Society of Public Health
  • GREO

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  • About Us
    • What We Do
    • Team
    • Board of Directors
    • Join Us
  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
    • Stakeholder Engagement
    • Impact Evaluation
    • Project Consulting
  • Resources
    • Conceptual Framework of Harmful Gambling
    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
  • Partners
    • National Strategy to Reduce Gambling Harms in Great Britain
    • Academic Forum for the Study of Gambling (AFSG)
  • Contact
    • Get in Touch
    • Helplines