Reports
Author(s): Yonder Consulting
Publisher: Gambling Commission
Year Published: 2026
Date Added: September 10, 2026
Resource Type: Technical report
This report outlines the Gambling Commission's approach to multi-stage research conducted on the drivers of consumer trust in the gambling industry. The purpose was to understand what drives consumer trust in the gambling industry, and to identify focus areas to ensure the gambling industry is fair, transparent and open. The research involved the development of a question on consumer trust for incorporation into the Gambling Survey for Great Britain. The approach to question development involved a scoping phase, the development of trust statements, piloting of the statements, and validation of the statements. The next stage will involve further determining the ability of the trust statements to accurately and consistently provide the basis for future reporting.
