This study was based on interviews with 12 men from Québec, Canada, between the ages of 21–40 years old. The participants had to have played some form of poker at a casino, bar, poker hall, tournament, or online gambling site in the past year. Interviews were conducted to understand poker players’ thoughts around prevention messages in gambling. The poker players did not think that prevention messages were directed towards them. They saw these messages as lacking an awareness of the reality of poker playing. Thus, there was a lack of personal connection with these prevention messages. The players described using different personal strategies to reduce the risk of gambling problems. Based on their findings, the researchers made several suggestions to improve the uptake of prevention messages among poker players.