Patterns of Play

The Gambling Commission is working with gambling industry partners to study how patterns of play vary across different environments, products, and characteristics. This will involve analysis of real play data provided by the gambling industry, and linking it to data on the socio-economic, demographic, and low-risk/moderate-risk/problem gambling status of gamblers using different products.

In support of the National Strategy to Reduce Gambling Harms in Great Britain, GambleAware has commissioned a study of online gambling data, a study of bank transactional data, and a scoping study to develop an independent repository for gambling industry data. More information about these projects is available on the National Strategy Website. In the past, GambleAware has supported research projects on Gambling Behaviour, Gaming Machines, and Online Gambling, which are all available online.

GREO has commissioned reports and developed many research snapshots related to patterns of play. Here are some examples:

• Review of Internet gambling research that uses behavioural tracking to explore gambling behaviour (GREO Knowledge Snapshot)

• Loyalty programs in the gambling industry (GREO research report)

• Reviewing the impact of loyalty programs on gambling behaviour (GREO Knowledge Snapshot)

• Does gamblers’ payment behaviour predict future self-exclusion? (GREO Research Snapshot)

• Use of data analytics for responsible gambling regulatory directives (OPGRC research report)

• Differences in decision-making and impulsiveness in gambling disorder patients may be related to the type of gambling they prefer (GREO Research Snapshot)

• Ethnic diversity in neighbourhoods may affect gambling behaviour (GREO Research Snapshot)

• Unhealthy attachment and coping are linked to addictive behaviours in adolescents (GREO Research Snapshot)

• Problem gambling among youth in seven European countries (GREO Research Snapshot)

• General PGSI scores might not be consistent with PGSI scores for specific gambling activities (GREO Research Snapshot)

• Pay-to-play fantasy sports may lead sports fans to gamble (GREO Research Snapshot)

See all "Patterns of Play" resources in the GREO's Evidence Centre.